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Post-80s boys give up their high annual salary to run cafes and sell

Post-80s boys give up their high annual salary to run cafes and sell "ideas" to make money.

Besides coffee and dessert, what else can you buy in the cafe? It is located in a cafe called Planet 612 on Changshou Road, which sells a special product idea. The owner of the planet is Lu Liren, a Shanghai guy who just turned 30 this year. Without that resignation, he would still have an annual salary of more than 500000 yuan in a well-known bank. Out of interest, but also to help his wife complete a romantic

2015-08-07
Yunnan coffee brand lacks a brother

Yunnan coffee brand lacks a brother

For fame and fortune, human beings have never stopped chasing forward. An industry is a vanity fair, Yunnan Arabica coffee is no exception. Since Yunnan small coffee emerged in the global market only a short period of more than ten years, all kinds of capital has flocked in, in order to grab the top spot and fight for competition, it seems that there is a tendency not to stop until the goal is reached. Everything seems calm, but

2014-06-10
Reveal the other side of Starbucks: only push brands but not sell coffee

Reveal the other side of Starbucks: only push brands but not sell coffee

Starbucks targets consumers in white-collar groups. Note that in the positioning of Starbucks in China, white-collar workers are a state, not an identity. A considerable number of urban white-collar workers are literary youth and heavy consumers of coffee shops, but Starbucks will never place its position on the status of literary and artistic youth, even though they have a good chance of being the same person. Why

2015-09-07
Questions on the selection and purchase of high-quality coffee beans

Questions on the selection and purchase of high-quality coffee beans

Ask, in fact, it means to communicate and consult. I have always believed that only professional sellers will sell high-quality products, and the same is true of coffee beans. By asking, we can not only test the professionalism of the sellers, but also fully convey our needs to the sellers. Thus choose the coffee beans that best suit your taste and utensils. When buying coffee beans, we should keep one item in mind: expensive

2015-06-04
Questions on the selection and purchase of high-quality coffee beans

Questions on the selection and purchase of high-quality coffee beans

Ask, in fact, it means to communicate and consult. I have always believed that only professional sellers will sell high-quality products, and the same is true of coffee beans. By asking, we can not only test the professionalism of the sellers, but also fully convey our needs to the sellers. Thus choose the coffee beans that best suit your taste and utensils. When buying coffee beans, we should keep one item in mind: expensive

2015-09-15
Questions on the selection and purchase of high-quality coffee beans

Questions on the selection and purchase of high-quality coffee beans

Ask, in fact, it means to communicate and consult. I have always believed that only professional sellers will sell high-quality products, and the same is true of coffee beans. By asking, we can not only test the professionalism of the sellers, but also fully convey our needs to the sellers. Thus choose the coffee beans that best suit your taste and utensils. When buying coffee beans, we should keep one item in mind: expensive

2014-12-25
Coffee shop owner's eight deadly sins: how to run a coffee shop better

Coffee shop owner's eight deadly sins: how to run a coffee shop better

Domestic cafes, in addition to Starbucks (special reading), COSTA and other chain brands, the base of single stores is very large. These cafes are well run, first of all, because they all have a good boss. Unfortunately, there are not often good bosses, but there are many weird bosses. Here are 8 ways for a weird owner to kill a cafe. After the opening, did you think that the prince and

2016-01-25
The cafe

The cafe "Wheelys Cafe" on American wheels competes to sell coffee traditionally.

As we all know, Starbucks is the absolute dominance of the global coffee shop market. However, all kinds of innovative cafes continue to emerge, trying to get a piece of the huge coffee market. Among them, the guerrilla model adopted by Wheelys Cafe, a cafe on wheels, may even shake the dominance of the traditional coffee shop chain. According to the US website PSFK

2015-04-11
Not only coffee can be made into capsules, Nestl é also sells capsule milk powder in China.

Not only coffee can be made into capsules, Nestl é also sells capsule milk powder in China.

In addition to developing a capsule coffee machine for drinking coffee, food giant Nestl é has also launched a baby capsule milk powder machine that makes it easy for parents to make milk powder. In March this year, the BabyNes intelligent nutrition system produced by Wyeth, a subsidiary of Nestl é, officially launched in China. According to Wyeth, this product includes a specially designed one-button intelligent punch conditioner in addition to milk powder.

2016-10-13
The trade pattern of raw coffee beans is changing, with both challenges and opportunities.

The trade pattern of raw coffee beans is changing, with both challenges and opportunities.

Coffee is our beloved, and global coffee consumption has nearly doubled in the past 40 years, with an average of 2.25 billion cups of coffee consumed every day, of which about 400 million cups are consumed in the United States alone. But do you know where coffee comes from, how it is made, and how it becomes a delicacy in our cups? In order to change the mass consumer

2016-07-27
The

The "heart machine" of Starbucks

Starbucks is no longer the only brand on the list of people choosing cafes for dates or business meetings. Now, selling coffee also takes more effort to hook up. How does the world's largest coffee chain retain unfaithful consumers? Starbucks' response is to add. Apart from selling coffee, Starbucks has spared no effort to explore all the services that can be connected to the scene of drinking coffee.

2016-05-30
Travel all over the world because of coffee

Travel all over the world because of coffee

Born in Xinhui, Mr. Chung went to Hong Kong with his parents at the age of 13. He is a Hong Kong citizen with a new membership and now runs a family business in the coffee trade. In 2003, he came to Jiangmen to open a coffee company. Not long ago, he opened two other cafes that operate western food. Because the original source of purchasing coffee

2014-05-21
Think: Starbucks doesn't sell coffee.

Think: Starbucks doesn't sell coffee.

If you think Louis Vuitton sells women's handbags, Giordano sells casual clothes, Esprit sells mid-range fashion, Starbucks sells coffee, and Peking University sells academics. That would be wrong. Zeng Guofan, the most respected Neo-Confucianism master in modern China, when he organized the Hunan Army to clean up the Taiping Army, the Taiping Heavenly Kingdom was like the water that broke the dike, which soon cleaned up the southeast half of the wall and the Manchu Dynasty.

2015-08-13
Travel around the world for coffee

Travel around the world for coffee

Mr. Chung was born in Xinhui. He went to Hong Kong with his parents at the age of 13. He is a new Hong Kong member and now runs a family business in coffee trade. In 2003, he came to Jiangmen to open a coffee company, and not long ago opened two other coffee shops operating western food. Because of the reason for purchasing coffee, Mr. Zhong traveled to many countries, most of which were coffee-rich countries near the equator, such as Ethiopia.

2016-09-28
Vega, a new generation of pioneers in the field of boutique coffee, changes ordinary consumers and coffee cultivation.

Vega, a new generation of pioneers in the field of boutique coffee, changes ordinary consumers and coffee cultivation.

Coffee is our beloved, and global coffee consumption has nearly doubled in the past 40 years, with an average of 2.25 billion cups of coffee consumed every day, of which about 400 million cups are consumed in the United States alone. But do you know where coffee comes from, how it is made, and how it becomes a delicacy in our cups? In order to change the mass consumer

2016-07-07
Eleven pricing strategies that confuse consumers

Eleven pricing strategies that confuse consumers

There are two main reasons why this trick works: first, consumers don't know how much goods cost, so we rely on parts of our brains that are not strictly quantitative; and second, although people spend limited dollars, but we make decisions based on clues and semi-thoughts that add up to math blindness. You walk into a Starbucks and see that the store is right

2014-08-14
The Common sense of the grading Standard of Blue Mountain Coffee Coffee description of taste characteristics and flavor of Jamaica Blue Mountain No. 1 coffee

The Common sense of the grading Standard of Blue Mountain Coffee Coffee description of taste characteristics and flavor of Jamaica Blue Mountain No. 1 coffee

According to the law, only beans produced in the Blue Mountain area can be called Blue Mountain Coffee. High-quality Blue Mountain Coffee is divided into three grades: No. 1 (more than 17cm 18 mesh), No. 2 (16 mesh) and No. 3 (15 mesh), with a size of 17 mesh equivalent to 17x64 inches; they taste (all through dental sales and recognized by the government.

2022-12-01
Learn business experience from Australian cafes

Learn business experience from Australian cafes

It is not easy to make a profit by running a coffee shop. Even if you adopt a low-price strategy, you can't compete directly with Starbucks, because your cost can't reduce the price of your cup of coffee to 10RMB, and on the other hand, China still regards drinking coffee in a coffee shop as a show-off to others, so they would rather spend more than 30 yuan for a cup of coffee at Starbucks rather than 20 yuan for one.

2016-05-24
Blue Mountain Coffee purchase Guide the latest market and purchase strategy of Blue Mountain Coffee

Blue Mountain Coffee purchase Guide the latest market and purchase strategy of Blue Mountain Coffee

The Blue Mountain of Jamaica is the highest mountain in the Western Caribbean, with an elevation of 2256 meters, which is dominated by fertile volcanic soil. Rain Water is rich, temperature and sunshine are very suitable for the growth of coffee trees, so the quality of Blue Mountain coffee is outstanding, coupled with a relatively small output, with an annual output of less than 2500 tons. In addition, due to historical reasons (discussed later), the Japanese UCC Company has bought most of the beans, and the price has been high.

2015-11-21
The cost of a cup of coffee latte American coffee cost price and selling price

The cost of a cup of coffee latte American coffee cost price and selling price

How much does a cup of coffee cost? To this end, the reporter conducted a survey from the whole coffee industry chain. However, the survey results show that the coffee industry, which seems to be "high-end and high-end", is actually struggling to survive in the Chinese market.

2023-02-12
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